Twitter a hit in Japan as millions ‘mumble’ online

Yahoo! News, June 18, 2010

Twitter is a hit in Japan, succeeding where other social networking imports like Facebook have foundered as millions “mumble” — the translation of tweet — and give mini-blogging a distinctly Japanese flavor.

The arrival of the Japanese language Twitter service in 2008 tapped into a greater sense of individuality in Japan, especially among younger people less accepting of the understatement and conformity their culture is usually associated with, analysts say.

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