Triggit Raises $4.2 Million For Its Demand Side Ad Platform

TechCrunch, June 24, 2010

San Francisco-based startup Triggit has closed a $4.2 million funding round led by Spark Capital and Foundry Group. As part of the deal, Seth Levine (Foundry) and Santo Politi (Spark) will be joining Triggit’s Board. Triggit had previously raised $2 million in convertible debt; investors that convert as part of this round include Brett and Scott Crosby (Urchin); Asher Waldfogel (Peakstream, Tollbridge Technologies); Ben Narison (Fashionmall.com); Joe Spieser and Alex Zhardanovsky (Epic Advertising); Gilad Elbaz, (Applied Sematics); Reid Hoffman (Linkedin); TriplePoint Capital; DG Incubation, Joi Ito, Charles Sprincin, and Eric Stein.

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