OneRiot Monetizes What’s Hot On The Web With Realtime Trending Ads
TechCrunch, December 23, 2009
We recently wrote about OneRiot’s foray into the advertising world, RiotWise, which places content in an emphasized position in their realtime feed. Because people are becoming more and more interested in realtime search and getting access to information that is going on right now, OneRiot believes in the strong potential of serving relevant ads beside results. Today, the realtime search engine is launching RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web.
RiotWise will match trending topics with display ads that are highly relevant to the same topics within an application such as a Twitter client or iPhone app. OneRiot says the “realtime relevance” results in a higher click through rate on the ads. The system is enabled by OneRiot’s realtime search technology and PulseRank relevancy algorithm.
OneRiot says the Trending Ads offering is a perfect fit for monetizing social web applications such as Twitter apps, IM clients and iPhone apps. The third-party Twitter client option makes particular sense considering how many of these clients ads on its application.
