OneRiot finds $7M Series C
The Deal, October 05, 2009
In another sign that the real-time Web is heating up, real-time search engine developer OneRiot Inc. has closed a $7 million Series C from existing investors Appian Ventures, Commonwealth Ventures and Spark Capital as well as angels, including Brad Feld and Elon Musk, the CEO of Tesla Motors Inc.
Some details of the round, which brings the company’s total venture capital raised to $27 million, were released earlier. On Monday, OneRiot is announcing a content advertising network akin to Google Inc.‘s (NASDAQ:GOOG) AdSense but with real-time content. (Subscribers to The Deal Pipeline may read more on OneRiot’s Monday news and the startup’s backstory.)
“If you search on David Letterman with Google, you’ll get news articles about him and the ‘Late Show’ home page,” OneRiot CEO Kimbal Musk (and brother of Elon) tells The Deal, referring to Letterman’s Oct. 1 disclosure that he was being blackmailed over sexual affairs with CBS staffers. “But if you search on Letterman with OneRiot, you’ll get the video of his confession, some blog chatter, recent tweets, plus news related to the story. If you do the same search later in the day, you’ll get fresh content.”
