NBC Universal Selects KickApps Social Software and Video Solutions
Business Wire, February 04, 2010
NBC Universal Interactive and KickApps, the industry’s first complete Social Software solution today announced a broad licensing agreement including the latest version of the award winning App Studio and recently released Premium Social Video platform.
Expanding on an existing relationship with NBC Local Media, the new agreement includes full access to the KickApps platform for a variety of NBC Universal sites, including a unique socially driven fan site launching from Telemundo in the coming months. Using the KickApps platform will allow NBC Universal to launch increasingly socially integrated site and video features, driving deeper user engagement and interest in their world-class content.
”We’re really excited about the KickApps App Studio- it’s by far the most advanced solution we’ve seen for publishing and managing social media, and it’s going to make a huge difference in our ability to quickly build and launch socially powered sites for our brands,” said Marc Siry, SVP of Digital Products and Services for NBC Universal. “Additionally, their support for the Open Source Media Framework was a key differentiator in our decision to work with KickApps for our premium social video needs- we truly believe it will help us innovate quickly for our brand and advertising partners.”
