Little-Known Startup 5min Media Is Killing It In The Niche Video Market
Business Insider, April 28, 2010
New York City- and Israel-based startup 5min Media’s video platform is serving up over 100 million views per month, and is the leading provider of online video in seven niche verticals. According to comScore reports for February, 5min was the leading provider of video in food, video games, travel, health, beauty/fashion, home, and auto. In tech, they trailed only CNET and Adobe. So why haven’t you heard of it?
For two reasons: first, it doesn’t produce any content at all, and second, because while it has a decent amount of traffic to its own site, it isn’t particularly interested in publishing content either.
