iPhone Gets Real-Time Twitter Ads Via OneRiot

Yahoo!, December 23, 2009

Real-time Web search provider OneRiot on Tuesday announced a new service that will offer developers of Twitter apps, IM clients, and iPhone apps a way to monetize their efforts.

The service, dubbed RiotWise Trending Ads, works by displaying video ad links relating to Twitter’s trending topics. Last September, OneRiot introduced the RiotWise real-time ad network, of which this new service becomes a part.

According to the company, “RiotWise is grounded on the premise that users of real-time Web apps are trying to find out what’s going on right now. Our ads directly match that intent. RiotWise Trending Ads offers another exciting option for developers to monetize their social Web applications.”

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