In English-Crazy China, 8D World Teaches Kids To Speak In Virtual Worlds; Lands A Deal With CCTV
TechCrunch, February 16, 2010
In China, learning spoken English is giving rise to a huge and growing market. For instance, in addition to English classes in public schools, parents send their children to about 50,000 for-profit training schools around the country, where English is the most popular subject. Instead of American Idol, on CCTV, the national government-owned TV network, they have the Star of Outlook English Talent Competition. This is possibly the largest nationwide competition in China. Last year, 400,000 students between the ages of 6 and 14 took part in it.
This year, the competition is adding a virtual twist, and a startup based in Massachusetts called 8D World is at the center of it. 8D World runs a virtual world called Wiz World Online for Chinese-speaking kids who want to learn English.
