Healthfirst Chooses Linkwell Coupon Program to Support Member Health Improvement
Yahoo!, July 07, 2010
Today, Linkwell Health announced that Healthfirst has signed on to offer “better for you” couponing to its health plan member population. Healthfirst, in its ongoing mission to deliver optimal support to underserved populations, particularly those managing chronic conditions such as diabetes and cardiovascular issues, adds healthy coupons to its roster of programs that deliver high quality care and support. Through this partnership, Linkwell Health has worked with Healthfirst to design a relevant set of food and product coupons for chronic conditions that will be mailed directly to members’ homes.
“Linkwell Health’s program is exactly the type of tool that can effectively motivate healthy behaviors in our member population,” says Pat Wang, President & CEO of Healthfirst. “Given the economic pressures we all feel right now, the simple intelligence of presenting guidance on nutrition through healthy coupons is ideal, especially for our plan.”
