David Gergen Acknowledges Linkwell’s Innovation During AHIP Institute 2010 Keynote Address
PR Newswire, June 15, 2010
Linkwell Health received kudos from industry leader David Gergen during his seminal keynote address at the AHIP Institute 2010.
During his opening remarks last Friday morning, Mr. Gergen, Professor of Public Service at John F. Kennedy School of Government, Director of the Center for Public Leadership at Harvard University and a Senior Political Analyst for CNN, acknowledged Linkwell’s novel approach to behavior change. Saying the program is an “innovative and unique way to encourage consumers to make healthier selections on food purchases,” Mr. Gergen called upon leaders to think creatively about solutions to rising health care costs.
“Linkwell brings together stakeholders inside and outside of the health care industry to implement a fresh approach to addressing obesity and its related conditions,” said Ben Gardner, CEO of Linkwell Health. “Healthy couponing is a realistic tool that assists members in making better food choices every day and can help deliver a sustainable impact to behaviors.”
