BlueCross BlueShield of Tennessee Selects Linkwell to Deliver Healthy Couponing Program
Fox Business, June 29, 2010
Linkwell Health announced today that it has been selected by BlueCross BlueShield of Tennessee to offer its healthy food couponing program to the health plan’s members. By presenting valuable coupons on healthy food products, BlueCross hopes to encourage better eating behaviors among its members with chronic health conditions. The coupons will be made available via targeted mailings to the members’ homes.
“One of the key goals at BlueCross is to support our members’ ongoing efforts to improve their health. We understand that diet and exercise are important factors in health and wellness,” said Robert Mandel, Senior Vice President of Health Care Services for BlueCross. “This program, which presents healthier food choices bundled with product savings, provides an opportunity for us to offer value and help our members make choices that support their health goals.”
