AdMeld Processes Its Billionth Real-Time Bid
Ad Ops, November 17, 2009
AdMeld, the leader in ad network optimization for premium publishers, announced it has processed more than a billion API-based real-time bids on behalf of its customers. The results provide an encouraging view into how this much-talked-about technology performs in practice, delivering increased value to publishers and buyers and greater levels of efficiency and transparency across the board.
“The data we’ve collected on the way to reaching this milestone has affirmed our best hopes for RTB,” said Michael Barrett, CEO of AdMeld. “The technology provides significant benefits to parties on both sides of the transaction, and it’s clearly on a path for accelerated adoption across the industry in 2010.”
