AdMeld Moves to Maximize Mobile Ad Revenues for Premium Publishers
Business Wire, December 07, 2009
AdMeld, the leader in ad network optimization for premium publishers, today announced it is integrating support for mobile ad inventory into its platform. The solution applies AdMeld’s real time revenue maximization technology to the mobile space, offering premium publishers a single platform for optimizing their ad inventory across multiple channels and through dozens of demand sources. Currently undergoing beta testing, the combined product will be available to select AdMeld customers in Q1 of 2010.
“Adding mobile capabilities to our platform is a natural extension of our objective, which is to ensure publishers get the most possible value from their ad inventory,” said Michael Barrett, CEO of AdMeld. “The explosion of the iPhone and Android platforms has increased the amount of under-monetized inventory in the marketplace, and that curve that will continue to steepen over the next several years. Publishers need tools to optimize every discretionary impression, and AdMeld’s proud to offer the first such solution addressing this need across both web display and mobile channels.”
Today more than 130 of the world’s top online publishers use AdMeld’s technology to increase ad revenues and reduce operating costs, including Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, and World Wrestling Entertainment®. For AdMeld’s trusted network and demand partners, the platform provides access to quality audiences totaling more than 150 million unique users in the US and 270 million unique users worldwide, according to Quantcast.
