AdMeld Launches Real Time Bidding (RTB) in the UK
Business Wire, December 24, 2009
AdMeld, the leader in ad network optimisation for premium publishers, today announced the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom. The move allows publishers across Europe to harness the enhanced levels of efficiency, transparency and control that RTB provides. Since launching support for the technology in the US earlier this year, AdMeld has processed more than 6 billion real time bids from a variety of trusted demand partners. The company’s initial RTB partners in the UK are AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath.
“Real Time Bidding is the latest in a series of innovations that are changing the way digital ad inventory is transacted,“ said Michael Barrett, CEO of AdMeld. “We are pleased to lead its introduction into the UK and surrounding region by offering premium publishers the tools they need to generate the most overall revenue while accommodating their unique needs and enforcing their business rules. RTB is one in a suite of technologies AdMeld uses to help publishers worldwide maximise the true value of every ad impression.“
