AdMeld Closes $15 Million Series C Financing

Press Release, August 05, 2010

AdMeld, the technology platform that helps the world’s top publishers maximize their ad revenues, today announced it closed a $15 million Series C round of funding led by Norwest Venture Partners (NVP). Time Warner Investments and the company’s existing backers, Spark Capital and Foundry Group, also participated. The round brings AdMeld’s total financing to date to $30 million. Jeff Crowe, General Partner at NVP, will be joining the company’s Board of Directors.

“The addition of Norwest Venture Partners and Time Warner Investments to our already strong list of backers is testament to the strength of our model, our rock-solid value proposition, and the experience of our team,” said Michael Barrett, CEO, AdMeld. “This round of financing caps a period of extremely strong growth for the company. Over the past year, AdMeld has become the world’s largest, independent sell-side platform for Real Time Bidding (RTB), extended our optimization capabilities into the mobile space, and quadrupled the size of our customer base.”

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