AdMeld Assembles Online Thought Leaders, Execs to Discuss Impact & Future of Real Time Bidding (RTB)
Business Wire, February 05, 2010
During his opening address at the AdMeld Partner Forum 2010, Michael Barrett, AdMeld’s CEO, discussed rapid emergence of Real Time Bidding (RTB) as a platform for buying and selling ad inventory. Barrett cited factors such as enhanced pricing, efficiency, transparency and control of data as reasons for the technology’s growth and said it had the potential to bring billions of additional dollars to the display ad market.
Barrett also introduced the forum’s keynote speaker, Emily Riley, Research Director & Principal Analyst at Forrester, who outlined key findings of a study conducted by Forrester Consulting and commissioned by AdMeld titled “Media Buying Goes Real Time.” The study, which is available for download on AdMeld’s website at http://www.admeld.com/resources, discusses the inefficiencies of current methods of media buying and how improving them can open up new opportunities for companies on both sides of the transaction.
