Adap.tv Launches the First Video Advertising Marketplace
PR Newswire, February 16, 2010
Adap.tv, creators of the onesource video ad management platform for publishers, today launched the first video advertising marketplace. The adap.tv marketplace (atm) is the first to enable marketers, ad agencies, publishers and ad networks to buy and sell in-stream video ads with complete transparency and control. The company is leveraging the success of its onesource platform to open the marketplace with significant scale: as of today buyers can access hundreds of sites and billions of video ad impressions.
Over the past year, online video has become a must-buy for advertisers and a critical revenue source for publishers, since it combines the engagement of TV ads with the precision of online targeting and measurement. However, online video campaign planning and execution has presented challenges for both buyers and sellers, owing to the diversity of platforms and the slow adoption of format standards. By putting advertisers and publishers on a shared technology platform, providing a simple transaction mechanism, and a rich set of controls, the adap.tv marketplace makes it easy and risk-free to buy and sell online video ads.
