Next New’s ‘Mogul’ Boasts Over 1 Mil. Streams in June
MediaWeek, July 13, 2007
by Mike Shields
Next New Networks, the niche online video company launched by former Nickelodeon president Herb Scannell, said its independent film-themed site Indy Mogul generated over a million video streams in June, marking the third channel created by the startup to surpass that threshold.
The new media company, led by several former Viacom executives, rolled out last March half a dozen niche video Web sites, with the promise of launching more than 20 “micro networks” by the end of the year. Thus far, Next New has created content aimed at groups ranging from car junkies to massively multiplayer game enthusiasts, which it distributes on Web video gathering places such as YouTube, Veoh and Joost.
Last month, the seven-week-old Indy Mogul, which features Backyard FX, a service-oriented show for aspiring filmmakers, recorded a million video views, according to Next New officials. That matches the usage levels seen for two previously launched shows: Channel Frederator and VOD Cars.
“We have always said that we are audience people and the beauty of our online networks is that we have a direct relationship with this audience and know in real time if something is working,” said Scannell, the company’s CEO. “And, in the case of Indy Mogul, the audience has spoken. It’s a hit.”
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