Moblogic, Next New Networks, Niche Online Video
Business Week, March 12, 2008
I’m really think that after Wallstrip, Lindsay Campbell has hit another sweet spot with her new online video show Moblogic. It’s a short daily video about current news and politics. (Although I still get caught up short when I see her on commercials on TV because though her demeanor is the same.)
I was getting set to write a short post about her when I got an email that Next New Networks has raised $15 million. That’s the network of short videos launched last spring. The company launched with a lot of energy and big names from old and new media behind it. (Herb Scannell, the former MTV Networks chairman, Fred Seibert, who helped create the notion of branding cable channels through his work launching MTV, and Emil Rensing and Tim Shey, pioneers in video blogging.)
It was still hard though, to gauge whether its quirky approach would appeal broadly or be able to work across more than one show. But it appears to be. Their 12 video shows pulled in 33 million video views in February.
The innovation just keeps moving along with niche videos, which you could argue would be one of the hardest places for it to happen. I think it’s just the example of where people are feeling there’s a lot of creativity for individuals. They’re willing to take chances.
[via Businessweek.com]
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