5min Banks On Health Video With Prevention Magazine Deal
Wall Street Journal, January 28, 2010
A new partnership between video-syndication platform company 5minutes Ltd. and health magazine Prevention is betting that consumers will increasingly integrate health and lifestyle content into their daily Web use.
Prevention, which is published by Rodale Inc., is allowing venture-backed 5minutes, known as 5min, to distribute its collection of 700 health videos on topics including fitness, healthy living and lifestyle. 5min will syndicate that content across the Web using technology that enables publishers to automatically match videos with article topics.
The new relationship is aimed at increasing viewership and brand awareness for Prevention, while adding to the 12,000 video health library 5min can tap into to lure publishers and advertisers.
